01.

Introduction to motion design
What is Motion Design; History and evolution of Motion Design; Motion Design applications and industries; Creating and exploring references; Overview of After Effects and its interface; Importing files; Basic composition and sequence settings; Animating properties and keyframes in After Effects; Practical exercises in basic animation in After Effects.

02.

Design for motion
Basic principles of graphic design applied to Motion Design; Introduction to Adobe Illustrator; Creation of visual references; Composition and layout of visual elements; Typography and visual hierarchy; Use of colors and palettes; Creation of boards for animation; Concept of plans and scales.

03.

From scratch to animation: Adobe After Effects in action
Project organization and structure; Keyframes and interpolation; Graph Editor; Layers in After Effects; Timing and Spacing; Interaction between layers (blending/parenting); Masks and Mattes. 12 Animation principles; Exporting files; File types and formats.

04.

Visual movement: animation of shapes and text
Shape layers; Different text animation techniques; Practical exercises; Introduction to effects in After Effects; Creation of a Kynetic video.

05.

From briefing to proposal
Briefing analysis; Research and references; Conceptualization and storytelling; Creative writing, narrative development, moodboards, mind-maps, treatment, proposal; Synopsis, style frames, storyboard and animatic; Proposal presentation.

06.

Expressive movement: character animation
Introduction to character rig; Poses and Keyframes; Timing and easing; Walkcycle.

07.

Visual Narratives
Processes for visualizing information and textual content; Storyboard development; Infographics and explainers; Application of effects for the visual development of composition: introduction to expressions; Space 2.5, parallax and camera movement.

08.

Video for motion
Organization of Media/Video for editing in Adobe Premiere; Structure of the video editing timeline; Tracks and trim operations; Integration of video in Motion Design projects; Interaction between Premiere and After Effects; Color correction and color grading; Interaction of graphic elements with video; Rotoscoping, tracking and masking.

09.

Audio for motion
Basic audio principles; Audio editing and mixing; Sound effects and music tracks; Sound effects and music tracks.

10.

Introduction to 3D
3D modeling; texturing and materials; lighting and rendering.

11.

Portfolio
Portfolio planning; Work selection and organization; Website and reel.

12.

Final project
Projectbriefing; Concept and script; Visual design; Animation and movement; Sound design; Project presentation.

NOTE:

In all the modules, you will carry out exercises with specific characteristics and objectives for Motion Design projects, with the aim of building your personal portfolio for publication on the job market at the end of the course.
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